Session 6C - Online platforms

Room 3.23

Behind the Paper at Springer Nature – how community blogs for researchers can be used to share their personal stories

Ben Johnson (Springer Nature, UK)

Back in 2015, Nature decided to build a series of community blogs to strengthen relationships with researchers, provide an additional author service, raise the visibility of our authors and editors, and support new journals. We now publish around 200 blog posts each month on 8 subject-based communities, from Astronomy to Sustainability, with unedited content from editors, authors, and other regular contributors, including more than 1000 Behind the Paper author posts in 2018. This is an opportunity for us to share what makes a successful online community and show the power of unedited storytelling in educating researchers and the public.

Lessons learned from taking a 200 year old public events programme online via the Ri’s YouTube channel

Martin Davies (Royal Institution, UK); Cassie Williams (Royal Institution, UK)

At the Royal Institution we now publish the majority of our public on YouTube. This has enabled us to attain global reach on a massive scale, with over 500,000 subscribers.

In this presentation we will explore how this move online has affected both our public events and our digital programmes covering themes including:

  • What does it mean for ticket sales when events are available online for free?

  • How can you encourage deeper engagement with science through an online audience?

  • What have we learned about programming events which work both online and off?

Uncontrollable Illicit Health-care Advertising on Social Media - A case study of the market expansion of Putian Health Group and the imperfect regulation of online health-care advertising in China

Jingjing Zhang (Fudan University, China)

Illicit health-care advertisements on social media are easily accessible due to various marketing strategies developed by medical institutions. These advertisements circulate more personally and transfer quickly and constantly between different social media platforms, which create technological difficulties for regulation. In addition, the effectiveness of regulation is seriously affected by a lack of regulatory law, the unclear responsibility of different authorities, and the collusion between medical institutions and social media companies. This talk intends to regard the Putian health group as a case study to analyze the complex relationship between the social media companies, the medical institutions, and government regulation.